SWIITCH
ART / CREATIVE DIRECTOR
SWIITCH is a brand system built from the ground up, designed to scale across product, packaging, digital platforms, and campaign execution. The work focused on establishing a flexible visual language capable of supporting rapid iteration while maintaining consistency across retail, social, and promotional touchpoints
2G Dual-Flavor Device Packaging
Designed premium packaging for SWIITCH’s 2G dual-flavor device, built around the core interaction of switching between two distinct flavors with a third blended option at center. The system highlights the product’s versatility while maintaining a clean, elevated aesthetic that reflects quality and innovation. The visual presentation pairs the device with its single-unit packaging to showcase scale, form factor, and retail readiness, reinforcing the product’s position as a high-quality, design-forward experience.
Brand Book
Social executions built within the brand system, ensuring consistency across campaigns, product storytelling, and seasonal moments while adapting to the pace and constraints of digital platforms.
AI-Augmented Visual Development
AI used as a tool for rapid ideation and visual exploration, with final art direction, composition, and brand decisions led by me.
Social Media Content
Social executions built within the brand system, ensuring consistency across campaigns, product storytelling, and seasonal moments while adapting to the pace and constraints of digital platforms.
Retail & Promotional Content
Retail and promotional assets developed within the brand system to support in-store visibility, product clarity, and campaign consistency. The work focused on creating high-impact visuals that could scale across promotional moments while maintaining clear hierarchy and brand recognition.
Seasonal Campaigns
Seasonal campaigns developed within the core brand system, allowing the visual language to evolve with timing, tone, and cultural moments while maintaining consistent structure and recognition. Each campaign balanced freshness with continuity, ensuring the brand remained cohesive across recurring promotional cycles.
Video Animation
Retail and promotional assets developed within the brand system to support in-store visibility, product clarity, and campaign consistency. The work focused on creating high-impact visuals that could scale across promotional moments while maintaining clear hierarchy and brand recognition.
OOH Advertisement : Billboard
Retail and promotional assets developed within the brand system to support in-store visibility, product clarity, and campaign consistency. The work focused on creating high-impact visuals that could scale across promotional moments while maintaining clear hierarchy and brand recognition.
Merch / Product Designs
Designed a range of SWIITCH merchandise including keychains, hats, and apparel, translating the brand’s identity into wearable and collectible pieces. Each item reinforces the core visual language through bold graphics, material choices, and cohesive detailing, creating products that feel both culturally relevant and premium in execution.
